HAAH Automotive Holdings and Zotye USA Appoint Yvonne Burkhouse as CIO and Mukesh Rohatgi as IT Vice President

Media Contact:

Chris Hosford|chris.hosford@haahauto.com|+1-714-743-8764

LAKE FOREST, Calif. Jan. 10, 2019 – HAAH Automotive Holdings Chairman and CEO Duke Hale announced today the holding company for Zotye USA had filled two key positions in its Information Technology Department. Yvonne Burkhouse has been named as Chief Information Officer and Mukesh Rohatgi was selected as Vice President of Information Technology Services.

“We see HAAH as a technology company that specializes in the automotive retail and wholesale environment, with change as our one constant,” said Hale. “The IT structure we are creating is a key part of how we differentiate HAAH and Zotye USA and will provide a new level of dealer and customer service satisfaction. We are partnering with top IT suppliers in creating an industry leading cloud based and dealer and customer-centric system. Everything we are doing is designed so systems can be not simply adapted but completely changed as new technologies arise. Yvonne and Mukesh are change agents & digital pathfinders who will be creating a fully integrated master system that provides new levels of transparency and flexibility for consumers, dealers and our headquarters team.”

Burkhouse most recently led Mazda North American Operations as IT Director Applications Development company wide IT ERP and complex Global Supply Chain Management, and Program Initiatives in the U.S., Canadian and Mexican markets. Burkhouse is a CIO Magazine CIO 100 award winner, for iPad Dealer Sales application.

“Innovation will continue to be an important part of the IT world going forward. The new unified platform we’re creating is designed not only to meet all our needs now but be flexible, scalable and adaptable in the future. Change is fundamental in IT. Everything we do is done with that understanding, every step designed to not just allow, but encourage quick and unending innovation,” said Burkhouse.

HAAH also announced today it has chosen three strategic global partners, which will be named soon. One which leverages “One Unified Data Model” cloud-based ERP, second (DMS/DCS) a new way of thinking about one business solution, and third a Global system integrator for operational implementation. There are other key partner solutions which will integrate into the cloud-based ERP with best of breed leading platforms that have extensive network & security protection and availability for the brand’s intellectual property.

Rohatgi brings more than 30 years of experience in automotive information technology to HAAH. Rohatgi led Mazda Canada as IT Director and crossed over to join Mazda’s North American Operations where he led Global SCM applications for parts, service, warranty, product support, product development, quality, and R&D. He was also responsible for the new IT systems at Mazda’s manufacturing plant in Mexico. Rohatgi, is a CIO Magazine CIO 100 award winner for eCommerce Dealer eAccessories websites.

About HAAH Automotive Holdings

HAAH Automotive Holdings was formed by a group of leading auto industry executives and experts to create a new experience both for customers and its dealer partners. Designed to meet the needs of 21st century car buyers, the company is creating new methods, processes and procedures to increase transparency, clarify pricing, and simplify purchase and vehicle service for the customer. The company is based in Lake Forest, Calif.

About Zotye USA

Zotye USA will handle all sales, distribution, parts and service for Zotye vehicles in the United States. The vehicles will initially be imported from China where they are currently designed, engineered and produced by one of China’s leading automakers, Zotye Automobile International Co. Vehicles will be sold by a network of franchised new vehicle dealers.

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